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Why Filipinos Love SM?

This post is written in memory of Henry Sy Sr., founder of SM. Thank your Mr. Henry Sy for the inspiration you gave me in writing this post back in 2012. And thank you for bringing SM into the Filipino lives. Salamat po. Stare at the logo of SM and think for a second on why this very simple logo became very popular to the Filipinos. White traces at the center of the blue letters are an elementary color combination that is now worth around 300 billions pesos. That is Henry Sy’s worth. He is the founder of “Shoemart” which is now known simply as “SM”. On the Photo: SM City Clark as Advertised on a Hot Air Balloon On the Photo: SM City North EDSA Why Filipinos love SM? Compared to decades ago, there are now thousands of reasons why. One of them is that it is a shopping mall for almost everything under the sun. As the SM slogan says "We've got it all for you." Walk back and forth inside the SM department store and its likely impossible that you cannot fin

Does Sale Actually Exists or it is just an Attractive Word?

Most people are in a rush to look for the best items whenever there is a notice of sale on the big malls here in the country. The scene inside these malls is almost becoming similar to the festivals or concert event.s There are of course attractive ads and eye-catching signs when you get into the mall and then shop. There is as well a mascot parade where everybody especially kids happen to have a chance of seeing these food characters up close and personal. The place is an amazing day. Everyone is not only excited; they are putting away their money since it is sale. On the Photo: Eye-catching SALE Advertisement Banners On the Photo: Mascot Parade - a way to Entertain Shoppers It could have been very difficult to find out if most of these people going for a sale shopping really have the savings to spend when this periodic event comes into the spotlight. Or are they just there for a visit and do window shopping to see if they can get the cheapest price whene