Skip to main content

Filipinos - Against All Ads – It’s Our Way of Life

“Ads” (short for advertisements) is way of life not only in the Philippines but all over the world. Be it on TV channels, radio, websites, banners, giant billboards, tarpaulins, electronic signages, newspapers, magazines, shirts, walls and ceilings in shopping malls, public utility vehicles, on the roads, along the highways, on the product’s packaging, on Christmas giveaways, on pamphlets; name it, ads are there catching our attention. Just imagine watching a supposedly one-hour TV program. When commercials or ads come in, it is becoming two hours. The noontime shows, remember? They’re full of ads (ads ads and ads!).

On the Photos: Ads Everywhere

NOTE: Company names and logos, personality or groups appearing in this blog are purely incidental and not intentionally displayed/used for commercial reason. Shall you want to delete it, please inform the author by email.













But for the sake of pleasure and entertainment, we Filipinos watch those TV programs no matter how long the commercial breaks are.

Guilty?

Most Filipinos will watch a TV show against all ads – which actually are the real “odds”, literally, in staying informed or becoming satisfied in a country of business-minded people. During election campaign periods, one will accept a t-shirt or calendar or a hat with the face or name of the running politician on it. More about the ads-motivated political campaigning is up to you to find out. Ads-motivated religious gathering? That’s highly possible. Share it in the comment section below.

Sad to say but against all ads, many Filipinos are choosing to become victims of wrong information.

How many soaps or shampoos or milks or coffees or food supplements are advertised this excellent, this beneficial, that high grade, that effective? Ten, twenty, one hundred different products? Mind this, please. Was there really a reliable, unbiased product testing that can prove the claims? Was the expensive price really practical despite the fact that an existing cheaper product (that can’t afford expensive TV ads) has better quality? Does every Filipino know that many advertisements are fooling them? Help me answer this question because I think you have a lot of answers to share.

How many times have you been to EDSA? If you’re working along this 24-kilometre stretch busy superhighway, then this is not only a stupid question that you’ve just read; it’s also an irritating interrogative sentence that completely reminds you of traffic, pollution, and guess what – GIANT billboards!

Day, night, it’s all about the art of making money out of advertisements in the Philippines. Yes, that’s the normal way of life not only along EDSA, but in Metro Manila and the rest of the Philippines – even in the most remote areas. Yes, there are ads there which I will share with you later.

So why posting of ads (be it legal and illegal) is a way of life in the Philippines? Perhaps, marketers will say that advertising is the science of getting customers. True. Those gorgeous girls, colourful graphics, men on trunks, famous TV icons or celebrities holding a new brand of cola, audacious tag lines, and that art of being giant (in the case of giant billboards in EDSA) are all about converting leads into customers. And that’s where the money is! It’s business as usual.

But there is a BIG problem with that!

With posting of ads legally? No. With posting of ads that are too many, too big, too invasive, too attractive, too confusing, too diversionary in a street where cars are travelling at 80kph, the typhoon is blowing at 160kph and city area where the population density is around 43,000 people per square kilometre. That’s a BIG problem for having a normal way of life of a Filipino. Need proofs? Okay. I got you on that. Let me share these concrete examples.

President Arroyo had earlier issued Administrative Order (AO) 160 which directed the DPWH to determine which billboards "pose imminent danger to life, health, safety and property and to abate and dismantle the same." Mrs. Arroyo issued AO 160 after Typhoon "Milenyo" toppled many billboards in the metropolis last Sept. 28, leaving a man dead, injuring many others and damaging millions of pesos worth of property.

Source: http://www.philstar.com/opinion/362391/edsa-stripped

Here’s the other one.

Workers remove the tarpaulin from a giant billboard along EDSA in Makati City on Thursday, November 7, in preparation for the possible effects of super typhoon Yolanda. Government officials say thousands of villagers, including those from a central province devastated recently by an earthquake, are being evacuated ahead of the arrival of one of Asia's most powerful typhoons this year.

Source: http://www.gmanetwork.com/news/photo/48048/billboards-along-edsa-are-removed-as-yolanda-nears

On the Photos: Ads Everywhere

NOTE: Company names and logos, personality or groups appearing in this blog are purely incidental and not intentionally displayed/used for commercial reason. Shall you want to delete it, please inform the author by email.













Whether you will believe or not, not all ads are healthy to our imagination as well as life as a Filipino, period.

Advertising is a business of making money and we the customers are who’s paying the charges. What? Yes. When you watch a one-minute advertisement, you’re already giving away a few cents to the advertiser which will materialized eventually when you purchase the product shown in that advertisement. And even if you’ll not buy that product, still some cents are being taken away from you. How? Stupid to explain but this is the truth. Your TV is consuming electricity while the commercial is airing. Your time is being wasted when you’re watching or hearing or reading a non-sense advertisement. If you’re a P100 per hour man (or higher), you know what I am trying to say here.

And think about our fellow countrymen who lack the knowledge in fully understanding the message in those ads. They’re losing a lot – even their future is being jeopardized.

And before I forgot, are there ads in the mountains or in remote places? If you see candy wrappers or junk food containers there, yes there are. If you see in the door of a “bahay kubo” or “barong-barong” a government campaign or program (ex. Census) with printed name of sponsors on the side, that’s it – ads.

To clarify, ads can be good. We’re not finger pointing anybody or any company here. There are great, helpful, true and reliable advertisements. And there are bad, time-waster, stupid and money-grabber ads too. The message of this blog goes like this:


Filipinos, don’t be a victim. Don’t dare to get that information from media channels against all ads. Find it somewhere else. Skip ads if possible – though it’s a part of life. Or simply, don’t just believe on ads.


About the Author

Noriel Panganiban is a Filipino blogger who's intention is to bring positive change to the Philippines, his country. He's been blogging for years and his subjects focuses on culture, tradition, way of life, occasions, event and incidences in the Philippines. You can get to know more Noriel on through his website, www.knowriel.com.

Comments

Most-Read Posts of the Month

“I Love Baguio City” - My Travel Story in the Summer Capital of the Philippines

The Strawberry Farm, Burnham Park, Mines View Park, the Mansion, Wright Park, Lourdes Grotto, and Session Road; these are among of the popular landmarks in the more commonly known “Summer Capital of the Philippines” – Baguio City. Why so? Well, the temperature here seldom exceeds 26 degree centigrade. During the cold season of December to February, the temperature falls down to even below 10 degree centigrade. The record low temperature was 6.3 degree and that was on January 18, 1961.

How to Travel to Baguio City?
Going to this cold city in the mountainous province of Benguet, Philippines is a six to seven hours travel by passenger utility bus from Manila. Starting from EDSA, traversing the NLEX, entering SCTEX, exiting the province of Tarlac and going through the neighbouring provinces of Pangasinan and La Union, and then exploring the zigzag road of either the Marcos Highway, the Kennon Road or the Naguilian Road, the coldest place in the Philippines will be reached. Baguio is about 2…

"Business as Usual" as the Filipinos Define It (Vulcanizing Shop, Sari-Sari Store, Bakery) – Part 1

I asked the shop owner about these old unused tires on what are they doing with it. The Vulcanizing shop owners says, “Oh, someone will pick up those tires and pay us 5 or 10 pesos each. Sometimes they just take it for free”.


Vulcanizing Shop - A Classic Example of Filipino Business
You’ve most probably seen and been into a local, typical vulcanizing shop like this one in the photo. The business concept is very simple. Here’s a customer with his flat or deflated tire and the vulcanizing boy will repair it using a rubber compound patch, a heating tool, and an air pump. If it’s a regular car or van tire, repairing one may only take 10 minutes the cost of which is around 30 to 60 pesos. If it’s a tire from a truck or bus, it could be around 30 minutes and the repair would cost the vehicle owner around 100 to 150 pesos.

Here’s the thing. A shop like this one could potentially earn a revenue of 1000 up to 2000 per day just by repairing a flat tire. Why? Well, with thousands of vehicles like j…

The Divisoria Malls - Defining Shopping in the Philippines

They call it the 168 Mall. It is one of the busiest places in the Philippines during shopping days like Christmas season when longing for enjoyment and relaxation is on the air once again. From Cavite, my home place, going to Divisoria, it will take you about an hour travel under normal traffic flow.

What is in this place? Well, Divisoria is the Bargain Shopping Capital of the Philippines. This is where wholesale and retail prices make shoppers say “WOW!” on delight. Visiting this place will definitely give you a realization about shopping on a different dimension. Find out why on the next paragraphs.

On the Photo: The Popular 168 Mall in Divisoria, Manila, Philippines


Divisoria is located in Binondo, Manila. It is accessible via Quiapo(where the famous Black Nazarene of Quiapo Church is) thru Recto Avenue and via Lawton near Manila City Hall. Divisoria has been there since the early 90’s. As it is near the North Harbour, Manila’s main seaport, the freshest and cheapest products usuall…

“Fixer” in Philippine Government Agencies Like the Social Security System (SSS) and Land Transportation Office (LTO) – What We Filipinos Can Do About it?

Maybe in this post, I can clearly explain how “fixing” works in many government offices in the country. The idea is first, to warn you that such illegal fixing happens, and second, to give you tips on how you should avoid them. Plain and simple, we will not in anyway damage or speak against anyone or any particular office of the government in this post. It just happened that this is about my experience with LTO and SSS Tagaytay. I want to emphasize that still many government employees in the Philippines are doing their jobs right - including those who are working in the said branches.
If you have experienced transacting with any government offices here in the Philippines, whether you're a Filipino or not, you should already be familiar with these signages.



Here’s a bit of knowledge for you to digest first.
What is “fixing” or who is a “fixer” by the way?
In the Philippines, these good words happened to have a negative connotation over the past decades. Good words? Yes, indeed. When …

MONTEMARIA

Catholicism from another perspective – this is how I understand the pilgrimage site of MonteMaria in Batangas City, Philippines. It was a huge site development project with the 96-meter tall Mary, Mother of All Asia statue as the centerpiece. You have to see it for yourself to believe!

What (not Who) is MONTEMARIA? Just for clarity, MONTEMARIA is the name of the 130-hectare township or development site project. Also, Montemaria is a place in Batangas City to which the site more likely is named after. The statue or monument or tower is called "Mother of All Asia - Tower of Peace". You may simply call it Tower of Mary or Statue of Mary. The surrounding place meanwhile is known as the Mother of All Asia Shrine.

Holy Week in the Philippines
We visited this place during the Holy Week of 2018. During this week, many Filipino Catholics are visiting religious places which is part of what they call "Visita Iglesia". It is not uncommon for a pilgrimage site like the MonteMaria…

Lobo, Batangas – a Place of Wonder and Simplicity

Simple life? In the beach or mountain side? Lobo is the place to be.

This Holy Week 2018, me, my wife, two of our friends, and their parents, visited Lobo in the province of Batangas.

There are three passages going here. One is thru the main town of Taysan, Batangas via barangay Dagatan. The other one is via Gov. Antonio Carpio Road, stretching from Batangas City to barangay Mapulo also in the town of Taysan. Both passages will merge into barangay Bacao in Taysan. The road from here are zigzag that the local people have called it “bitukang manok” (chicken intestine – like). Green mountains and narrow roads will make your travel more exciting in going here.


The third one is thru Batangas City entering barangay Libjo. This path is quite longer than the first two. Also a bit zigzag but as you are traversing roads mostly on the beachside, the driving experience would be full of wonders. Aside from the ocean view, there are landmarks here that will make you say to the driver to stop for …

Interesting Facts from the Historic Province of the Ilocanos - Ilocos Norte, the Philippines

In 2016, my friends traveled to the northern part of our country – in Ilocos region. The views there are truly amazing, so I decided to create this post about Ilocos Norte. No wonder, some of the places I am going to share here do exists in the Philippines for centuries. Yes, that old! Not only that, I researched more facts about these places that may help you appreciate more the beauty or importance of them.


Ready to be fascinated? Here we go.

Sand Dunes, Paoay, Ilocos Norte
The Sand Dunes in Paoay Ilocos Norte is in some ways comparable to the desert safaris found in Dubai, Abu Dhabi and Marrakech. Land cruisers or 4x4 rough terrain vehicles will tour you around the dunes. The place is also known as the Ilocos Norte Sand Dunes (INSD) and is considered a National Geological Monument. The locals call it La Paz Sand Dunes or Bantay Bimmaboy. Notable feature of this tourist destination is that it is an 85 square kilometers dry zone facing the West Philippine Sea. Today, adventurers can d…

Corruption Kills Filipino People - Let's End Corruption in the Beautiful Country Philippines

I had been blogging for about five years already and I could not see that much change on the photos of people, places, and events that I am capturing and using on my articles. From my hometown in the province of Batangas going to the city of Manila, aside from the slightly improved expressways, everything seems to be the same as what they are five years ago.
When I wrote “The Truth that Liars Know: the Highways to Poverty” back in 2011, there has always been a time for me to think again on the reasons why I wrote such an article whenever I traverse these SLEX and EDSA highways. These highways have been my path in the past fifteen years whenever I go back and forth to this city of Manila from my hometown, country side destinations, and current residence in Cavite. I can still remember the days when I was working as a part-time waiter in a food catering company in Batangas City. 
Each week, we are heading towards Manila via SLEX where our next function or project is about to happen. The s…

Sidewalk Vendors

You’ll often see them. You’ll buy from them. But when they become part of the news, you’ll get to hate them – some of you. They are people like us who simply wants to earn a living. They have a family to feed. This is the business they call “marangal” (dignified). And we call them…
Sidewalk Vendors

Let me define what (or should I say “who”) a sidewalk vendor is.

Here in the Philippines, there is a notion that if you’re a sidewalk vendor, you mostly likely belong to the lower class of the society. For one reason, why sell on the sidewalks or streets of Metro Manila and other cities if you can sell on approved places particularly the market. For another, selling in the street on a daily basis is a risky activity – you’re prone to illnesses, effects of air pollution, dangers from vehicles passing by, and unsafe condition of your store or shop.

In a third-world country where job opportunities are scarce for people with lower educational attainment, there is no reason to doubt that poor people…

Jesus Christ’s Hands (Kamay ni Hesus) – an Image of Ultimate Devotion

We visited Kamay ni Hesus in 2011. That big statue of Jesus Christ, similar to that one seen in Rio de Janeiro in Brazil, is a magnificent wonder. Probably, this hidden place in the province of Quezon is not yet known to the world. Then this post is a good starting point to share it.

More than 85% of the Filipinos are Catholics. Many are truly devoted. Some are not. This holy place is a place of worship for many Catholics. At about 50 feet tall, this statue of Jesus Christ is a magnificent structure made even more noticeable when placed on the mountain top. About two thousand to three thousand visitors come into this place everyday to pray, to stroll and to witness the beauty and holiness of this man-made mountain park.


On the Photo: A view from the Foot of the Mountain at Lucban, Quezon, Philippines



Kamay ni Hesus
“Kamay ni Hesus” in Lucban, Quezon is proving it all. A structure, a park, a holy place – many believes that it will last for a lifetime.

On a larger scale, Christianity is all …