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The New Brown is White

Many do if for a purpose. Others do it for personal satisfaction. A lot of Filipinos wants their skin to be white? How true? Scroll down and you'll find out.

On the Photo: Very White Mannequins Very Common on Philippine Malls

The true color of the Filipinos is brown (we call it Kayumangging-Kaligatan in local terms). The country is at 14° N latitude and 121° E longitude. That location is near the equator where the sun’s heat is averaging 27° C. There are Filipino-Americans and Filipino-Chinese living in the Philippines, however. They are with white complexion and they are not pure Filipinos.

On the Photo: Teens Walking on the Street with Brown Skins

On the Photo: A Filipino Family Walking Under the Sun



On a large scale, it is still unknown whether majority of Filipinos want their skin white or just naturally brown. The show business people want their skin white, many of them. They have the money and it is a good reason to be clean and white in order to become noticeable in TV shows and commercials. It pays them a lot of money and in the long run, popularity. Entertainers, as they call it, need to have lighter skin also. What are you thinking about it?


On the Photo: A Soap Opera Artist Famous to Many Pinays

Are you not comfortable with your skin and you changed it? Or maybe you did not turn it to white as it was just natural since you were born with a foreign blood. The climate in the country where you worked as an overseas worker could have done it, maybe. Or it could be the expensive lotion and soap combination that did it all. The glutathione? Moreover, it is the whitening pills that is speeding it up and many are investing so much on it simply because they can afford to buy it. They can afford? What about on foods and shelter, where are they getting the money?

On the Photo: A Filipino Kid in the Province in His Brown Skin

On the Photo: A Typical Photo of Filipino Brothers and Sisters

On the Photo: Filipino Kids on their Natural Brown Color

You are the one deciding for your self. Who cares? That is the trend. To be white means popularity. It is the key to success. It is, yes. To deny or to not, there is somehow jealousy that exists among Filipinos. If the rich can do it, why can't the average Filipinos. Perhaps, there are many cheap whitening pills like glutathione that are coming from somewhere in Asia aside from the expensive pills that  are being advertised and added with taxes and additional charges just to gather back the high cost of investment.

On the Photo: An Advertisement Billboard Showing a White Filipina

The true color of the Filipinos is brown or kayumangging-kaligatan. How true? Then, why are there white Filipinas? If these are your questions, could it be that there is a colonial mentality that could have been in you now? It is so impossible that you just suddenly becomes white. You took or used something that whitens your skin. And you are proud to be “Pinoy”?

There is nothing wrong to be white despite that your original color is brown or black or whatever. There is something wrong if you discriminate people that are not white, whom are the majority of the Filipinos in the Philippines. This thing, racial discrimination, exists here and outside the country today. It's either Filipinos themselves discriminate one another or other races do it just like on the case of some Overseas Filipino Workers or OFWs. If you're not white you are not "in". That is wrong and that mentality needs to be changed.

Looking for a change? www.projectnoriel.com will help you divert your boring day into something that works. Visit our website or read more our blogs. Help Filipinos by doing a thing that will make sense to you and to your country.

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How to Travel to Baguio City?
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Vulcanizing Shop - A Classic Example of Filipino Business
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OFW ka ba?Bakit?Eh kasi dating mo pa lang, mayaman ka na. Boom! 
(Are you an OFW? Why? Because with just the way look, it seems that you’re rich. Boom!)

My Cousin Dado as an OFW in South Korea 

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“All those who are around me are the bridge to my success, so they are all important.” – Manny Pacquiao


The Pambansang Kamao
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Perhaps, the best way to begin this post is to ask you this:

Kumusta ang trabaho? (How’s work?)
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On the Photo: The Popular 168 Mall in Divisoria, Manila, Philippines


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If you have experienced transacting with any government offices here in the Philippines, whether you're a Filipino or not, you should already be familiar with these signages.



Here’s a bit of knowledge for you to digest first.
What is “fixing” or who is a “fixer” by the way?
In the Philippines, these good words happened to have a negative connotation over the past decades. Good words? Yes, indeed. When …

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My Red Owner-Type Jeep 
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Well, “pasalubong” is actually different from a gift for birthday, wedding, or special gatherin…